Merlin Pins. Scarce Or Hoarded

Well the New Alton Towers Scarefest 2017 Retail Pin, Has sold out in just 3 days, Staff have said they will order more if they can get them before the end of scarefest but its unlikely

Is this a huge increase in collection, or is there a lot of hoarding going on here.

Whichever Merlin will be happy, and there are already rumbles of a further price hike next year.